According to the Wikipedia page on it, it's "an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer. As well as providing a platform for breast cancer charities to raise awareness of their work and of the disease, BCAM is also a prime opportunity to remind women to be breast aware for earlier detection."
So, everything I see is pink this month. And there's lots of PSA's telling me to touch my boobies. Nearly every part of my being wants to make fun of all this pink-ness and boob touching.
Then I remember my Gram. She lost a breast to cancer. Then she was a miracle cure for a few years. 'till it went to her bones. That's when she took up cigarette smoking again. She said she only smoked when she was in pain. Toward the end, she was a chain smoker.
So when everyone is raising funds and buying pink shit and feeling their boobies, rather than standing back and making fun of them, I join in. I spend an extra 5 minutes in the shower checking for odd lumps. Beyond that, I really don't do too much. I don't like the amount of donated money that goes to administrative costs of cancer foundations, and I know that all the pink ribbon crap is just a bunch of "pink-washing".
Not to be a total downer, here's my favorite breast cancer PSA of the day:
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